Jay Grdina

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Jay Grdina
Jay Grdina.JPG
Grdina at the XBIZ Awards on November 17, 2005
Born John G. Grdina
(1967-10-11) October 11, 1967 (age 51)
Residence Paradise Valley, Arizona
Other names Justin Sterling
Occupation Businessman, actor
Spouse(s) Jenna Jameson (2003–2006)

John G. "Jay" Grdina[1] (born October 11, 1967) is an American businessman and pornographic actor. His family originates from Croatia.[2] He is often credited under the stage name Justin Sterling.[3]

Early life

Grdina was born in Ohio[4] to a wealthy cattle ranching family who immigrated from Karlovac, Croatia.[3][5] He spent portions of his grade school years at Naples Christian Academy (NCH) in Naples, Florida[6] and his high school years at Gilmour Academy, a prep school in Gates Mills, Ohio. He attended the University of San Diego majoring in business and psychology.


After graduating college, Grdina pursued a variety of careers and business ventures until 1992, when he began investing in adult films directed by Michael Ninn.[4] From 1995 to 1999, he wrote and directed several pornographic films in Ninn's style, often under the name 'Michael Santangelo, Justin Fine and Justin Sterling.[7][8]

Grdina met Jenna Jameson, already a famous porn star, in 1998.[3] They married in a Roman Catholic-style ceremony on June 22, 2003. The couple resided in Scottsdale, Arizona in a 6,700-square-foot (620 m2) Spanish-style mansion purchased for $2 million in 2002. They later moved to Paradise Valley in a 10,000 sq ft (930 m2) home for $4.5 million.[9]

In 2000, Grdina co-founded ClubJenna, first as an Internet pornography company then as a multimedia adult entertainment business.[3][9] On June 22, 2006, Playboy Enterprises announced the acquisition of Club Jenna and related companies in conjunction with personal service agreements by both Jameson and Grdina.[10]

Grdina produced, directed, and wrote several Club Jenna films including Briana Loves Jenna, The Masseuse, I Dream of Jenna, and Krystal Method. Grdina also acted in some of these films, as the only man that Jameson would have intercourse with on screen.[3]

In 2006, Grdina was a judge in the second season of Playboy TV's Jenna's American Sex Star, where prospective porn stars compete in sexual performances for a contract with Club Jenna.

In June 2010, Grdina started the celebrity gossip website, Kikster.com.[11] As of May 2013, there is no Kikster.com.

In December 2010, Grdina was named CEO of NOHO, a hangover prevention beverage.[12]

On June 20, 2011, NOHO and Grdina were the subject of a feature for CNBC, detailing the creation of an emerging brand.[13][14]

Personal life

Grdina married Jenna Jameson in June 2003.[15]

Jameson filed for divorce in December 2006.[16][17]

Grdina lives in Paradise Valley, Arizona.[18]


  • 1998 AVN Award – Best Videography – Diva, The Series (shared with Barry Harley)[19]
  • 2004 NightMoves Award – Best Director (Fan’s Choice)[20]
  • 2005 AFW Award – Best Actor – The Masseuse[21]
  • 2005 AVN Award – Best Actor (Film) – The Masseuse[22]
  • 2005 AVN Award – Best Couples Sex Scene (Film) – The Masseuse (shared with Jenna Jameson)[22]
  • 2005 AVN Award – Best Editing (Video) – Bella Loves Jenna[22]
  • 2007 AVN Award – Best Editing (Film) – Jenna's Provocateur (shared with Johnny 5)[23]


  1. ^ http://cdn.digitalcity.com/tmz_documents/jameson_divorce.pdf
  2. ^ Dnevno.hr Archived 2013-11-12 at the Wayback Machine. Ratko Martinović: Loš PR u dijaspori - Koje su svjetski poznate osobe podrijetlom Hrvati, a da to niste ni znali, 28. listopada 2012. (Croatian)
  3. ^ a b c d e "The (Porn) Player", by Matthew Miller, Forbes magazine, July 4, 2005
  4. ^ a b Brand Access Forum May 8, 2006 Los Angeles, California speaker profile. Archived from [1] on 2006-05-08 by the Internet Archive
  5. ^ "U novom SVIJETU sve o PORNOGRAFSKOM MOGULU iz Karlovca: Kako se zaljubio u Jennu Jameson i stvorio američku PORNO SCENU". jutarnji.hr. Retrieved 2017-07-14.
  6. ^ [2]
  7. ^ Justin Sterling on IMDb
  8. ^ "Justin Sterling" Archived 2006-10-21 at the Wayback Machine. page about the director at lukeford.com
  9. ^ a b "At Home with Jenna Jameson: Off Camera, Cashmere and Crosses" by Dinitia Smith, The New York Times, April 15, 2004
  10. ^ "Playboy gets more hardcore with new acquisition", by William Spain, MarketWatch, June 22, 2006
  11. ^ "Archived copy". Archived from the original on 2011-09-29. Retrieved 2011-07-05.
  12. ^ "NoHo Sees Hangover Defense Sales at $100 Million". Bloomberg.
  13. ^ [3][permanent dead link]
  14. ^ "Jay Grdina, NoHo". CNBC. Retrieved 2017-07-14.
  15. ^ Powell, Brian. "Jenna Jameson's husband accused of assault". East Valley Tribune. Retrieved 2017-07-14.
  16. ^ "Jenna Jameson files for divorce", United Press International, December 12, 2006
  17. ^ http://www.monstersandcritics.com/people/news/article_1426892.php/Jenna_Jameson_a_devout_Catholic_and_pregnant_too[permanent dead link]
  18. ^ "Club Jenna exec shares tips on being a good PV neighbor". www.azcentral.com. Retrieved 2017-07-14.
  19. ^ "AVN Awards - 1997". RAME. Retrieved 2015-03-03.
  20. ^ Dirty Bob (2004-09-21). "Winners of the Nightmoves Entertainment Awards Announced". AVN. Retrieved 2015-03-03.
  21. ^ Chip Baker (2005-04-27). "Jameson, Sterling Earn AFW Honors". AVN. Retrieved 2015-03-03.
  22. ^ a b c "2005 AVN Awards Show Winners Announced". AVN. 2005-01-08. Retrieved 2015-03-03.
  23. ^ "2007 AVN Award Winners Announced". AVN. 2007-01-14. Retrieved 2015-03-03.

External links